It is not often that I tell people they “must read” something. Bill McKibben eloquently tells us in this article why it is necessary for us to act now to make sure our governments collaborate on climate change agreements in the next 3 years.

I will say this at the outset– I believe him. I believe the scientist Rajendra Pachauri who McKibben quotes as giving humanity a hard deadline of 2012 — if we do not begin actions to lower emissions before that date, we will set off irrecoverable chain reactions in the environment.

The goal is to roll back our CO2 emissions from 385 to 350ppm (parts per million).

A few of us have just launched a new campaign, 350.org. Its only goal is to spread this number around the world in the next 18 months, via art and music and ruckuses of all kinds, in the hope that it will push those post-Kyoto negotiations in the direction of reality.

If ever there were a time for me to proclaim “this is the paradigmatic example of why social and collaborative media are crucial,” now would be it. If you’ve ever asked, “what’s the point of Web 2.0?”, here is Continue reading →

Consulting to businesses on how they will incorporate Web 2.0 strategy and outreach via social media is a highly rewarding endeavor. I get to witness, first-hand, the means by which businesses are coping with this fundamental shift in our culture, our economy, how we make decisions, and how we market our goods and services to each other, among other transformative practices. I’m particuarly fond of assisting startup companies as they grapple with what creates community and fosters collaborative behavior among their users. Continue reading →