Before you read any further, you might as well find out what The Schwaggin’ Wagon is all about.

It is gratifying to have an idea come to fruition in just a few short days. Were it not for Marjorie Kase of Blogger Reps, David Preciado of Social Rocket, Andy Sternberg of Netzoo, Kyra Reed Author of Blog 101 Book, and Daniel Hartman Esq. and others, there is no way the event that is this wagon would be in existence.

At bottom, this is about preventing quality t-shirts and hats from sitting in conference attendees’ dressers, never to be worn, when they could be warn by those who would use them. Also: Kids. Love. Schwag. They do. Many of those trinkets, hats and other items will go to Innerkids.org. In addition, many of the t-shirts and adult-appropriate items will go to Operation Gratitude, an organization that packs care packages and sends them to U.S. troops overseas.

This journey is also about fun. There will ambiance in this 15-person van. Do you have old Schwag? Yes. Are you an exhibitor who needs to unload last year’s Schwag to make room for this year’s Schwaggoriffic goodness? Please contact us.

This journey could, perhaps, be an experiment in social media/public events/new PR as well…but don’t tell anyone. I’ve been known to conduct such experiments, but I cannot confirm or deny a thing.

If you are around Moscone Center in San Francisco this coming week, for the O’Reilly Web 2.0 Conference then please come by the Schwaggin Wagon to say hello.