Consulting to businesses on how they will incorporate Web 2.0 strategy and outreach via social media is a highly rewarding endeavor. I get to witness, first-hand, the means by which businesses are coping with this fundamental shift in our culture, our economy, how we make decisions, and how we market our goods and services to each other, among other transformative practices. I’m particuarly fond of assisting startup companies as they grapple with what creates community and fosters collaborative behavior among their users. Continue reading →