Schwaggin’ Wagon is back! We are donating completely to Operation Gratitude this time and we will be at both  Twiistup 4 and Mashable’s Summer Mash LA to collect unwanted schwag. It all gets sent to the troops overseas, rather than the back of your closet or a landfill.

We are dedicated to highlighting Green and Eco-Conscious products and services for the LA area and around the U.S., in addition to our usual goal of raising awareness of Schwag-wastefulness. Here’s an excerpt from my post on The Schwaggin’ Wagon blog (consider this a cross-posting of sorts):

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Did you ever think you’d hear us say we are The Schwaggin’ SUV? For this Tech-Event-Week in Los Angeles, we are proud to team up with Eco-Limo to create the Schwaggin’ Eco-Wagon! We will be ridin’ around Los Angeles in a Bio-Diesel Ford Excursion SUV, compliments of our sponsor, Eco-Limo.

Why are we so pleased at this sponsorship/partnership? It’s not because they were chosen to service the Academy Awards for the last four years. It’s that Eco-Limo is one of only 6 companies in California featured on Google’s Google Green site, and last year they received the Grand Prize in Sustainability by the City of Santa Monica, recognized as well by the California State Senate and Assembly! In short, they rock the eco-world. They are exactly what we were looking for in terms of transportation.

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My latest post on the Schwaggin’ Wagon site is about Flash Philanthropy. In this post an attempt was made to provide perspective on what we engaged in during the conference and in the days leading up to it. Beyond our obvious intentions–reclaiming items that would be wasted or unused, as well as drawing attention to the practices of the promotional and marketing industry–my team was a living, breathing example of social media outreach, social media collaboration, small group collaboration, and even some ad-hoc practices. We embodied the practices and attitudes we ask our clients to exude, and we did it rather non self-consciously. I am so proud of what this team accomplished that I will probably use this example for years to come. The question now is: What’s next? The team is in discussion on this, and we are open to listening to the needs of conference attendees everywhere.