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	<title>Collective Bits &#187; Schwag</title>
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		<title>Schwaggin Wagon back in Los Angeles for Twiistup 4 and Mashable.com&#8217;s SummerMash LA</title>
		<link>http://www.michaelliskin.com/blog/archives/schwaggin-wagon-back-in-los-angeles-for-twiistup-4-and-mashables-summermash-la/</link>
		<comments>http://www.michaelliskin.com/blog/archives/schwaggin-wagon-back-in-los-angeles-for-twiistup-4-and-mashables-summermash-la/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 00:20:38 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Schwag]]></category>
		<category><![CDATA[Schwaggin' Wagon]]></category>
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		<category><![CDATA[Schwaggin]]></category>
		<category><![CDATA[SchwagginWagon]]></category>
		<category><![CDATA[summer mash]]></category>
		<category><![CDATA[summer mash la]]></category>
		<category><![CDATA[swag]]></category>
		<category><![CDATA[twiistup]]></category>
		<category><![CDATA[twiistup4]]></category>

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		<description><![CDATA[
Schwaggin&#8217; Wagon is back! We are donating completely to Operation Gratitude this time and we will be at both  Twiistup 4 and Mashable&#8217;s Summer Mash LA to collect unwanted schwag. It all gets sent to the troops overseas, rather than the back of your closet or a landfill.
We are dedicated to highlighting Green and Eco-Conscious [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/logo-snapshot.png"><img class="size-full wp-image-10 aligncenter" style="vertical-align: top;" title="The Schwaggin\' Wagon" src="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/logo-snapshot.png" alt="The Schwaggin\' Wagon" width="400" height="226" /></a></p>
<p style="text-align: center;"><a href="http://schwagginwagon.com" target="_blank">Schwaggin&#8217; Wagon</a> is back! We are donating completely to <a href="http://opgratitude.com" target="_blank">Operation Gratitude</a> this time and we will be at both  <a href="http://twiistup.com" target="_blank">Twiistup 4</a> and Mashable&#8217;s <a href="http://mashable.com/us-summer-tour-2008/summermash-los-angeles/" target="_blank">Summer Mash LA</a> to collect unwanted schwag. It all gets sent to the troops overseas, rather than the back of your closet or a landfill.</p>
<p style="text-align: left;">We are dedicated to highlighting Green and Eco-Conscious products and services for the LA area and around the U.S., in addition to our usual goal of raising awareness of Schwag-wastefulness. Here&#8217;s an excerpt from my post on The Schwaggin&#8217; Wagon blog (consider this a cross-posting of sorts):</p>
<p style="text-align: center;">***</p>
<p><span style="color: #3366ff;">Did you ever think you&#8217;d hear us say we are The Schwaggin&#8217; SUV? For this Tech-Event-Week in Los Angeles, we are proud to team up with Eco-Limo to create the Schwaggin&#8217; Eco-Wagon! We will be ridin&#8217; around Los Angeles in a Bio-Diesel Ford Excursion SUV, compliments of our sponsor, Eco-Limo.<br />
<a href="http://schwagginwagon.com/wp-content/uploads/2008/07/eco-limo-ford.gif"><img class="aligncenter size-full wp-image-57" title="Eco-Limo\'s Ford Excursion Bio Diesel" src="http://schwagginwagon.com/wp-content/uploads/2008/07/eco-limo-ford.gif" alt="Eco-Limo\'s Ford Excursion Bio Diesel" /></a></span> <span style="color: #3366ff;"><br />
Why are we so pleased at this sponsorship/partnership? It&#8217;s not because they were chosen to service the Academy Awards for the last four years. It&#8217;s that Eco-Limo is one of only 6 companies in California featured on Google’s Google Green site, and last year they received the Grand Prize in Sustainability by the City of Santa Monica, recognized as well by the California State Senate and Assembly! In short, they rock the eco-world. They are exactly what we were looking for in terms of transportation.</span></p>
<p><span id="more-26"></span><br />
Here&#8217;s their story:</p>
<blockquote><p>ECOLIMO was the first luxury chauffeured, ground transportation company in the world committed to providing the cleanest, most fuel-efficient car service available.<br />
ECOLIMO provides reliable, traditional executive transportation services to corporate and individual clients in low emissions, environmentally friendly vehicles utilizing hybrids, bio-diesel fuel, and natural gas. ECOLIMO is a company that prides itself on combining environmental responsibility and efficiency with reliability and professional service.<br />
It began with a simple idea: to change the image of the luxury livery business, offering limousine service with a positive environmental impact.<br />
Ms. Y. Fray, a 20 year veteran of the industry and business owner, opened operations in Los Angeles in 2004 with one black hybrid electric/gas Toyota Prius and has since expanded the fleet to 15 vehicles in Los Angeles. We are a certified woman owned &amp; operated business, as well as being Terra Pass certified and a member of the Green Air Congress.<br />
We are looking to be fully operational in Las Vegas , New York &amp; Washington DC by 2010.</p></blockquote>
<p><span style="color: #3366ff;">Wow. You may even see some Eco-Limo staff at Summer Mash Los Angeles! Be sure to say hello.</span></p>
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		<title>Flash Philanthropy &amp; the Schwaggin&#8217; Wagon: Social Media Vehicle</title>
		<link>http://www.michaelliskin.com/blog/archives/flash-philanthropy-and-the-schwaggin-wagon/</link>
		<comments>http://www.michaelliskin.com/blog/archives/flash-philanthropy-and-the-schwaggin-wagon/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 09:33:42 +0000</pubDate>
		<dc:creator>Michael Liskin</dc:creator>
				<category><![CDATA[Schwag]]></category>
		<category><![CDATA[Schwaggin' Wagon]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[non-profit/NGO]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Schwaggin]]></category>
		<category><![CDATA[SchwagginWagon]]></category>
		<category><![CDATA[tech conferences]]></category>

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		<description><![CDATA[My latest post on the Schwaggin&#8217; Wagon site is about Flash Philanthropy. In this post an attempt was made to provide perspective on what we engaged in during the conference and in the days leading up to it. Beyond our obvious intentions&#8211;reclaiming items that would be wasted or unused, as well as drawing attention to [...]]]></description>
			<content:encoded><![CDATA[<p>My latest post on the <a href="http://schwagginwagon.com" target="_blank">Schwaggin&#8217; Wagon</a> site is about <a href="http://schwagginwagon.com/2008/04/26/flash-philanthropy/" target="_blank"><em>Flash Philanthropy</em></a>. In this post an attempt was made to provide perspective on what we engaged in during the conference and in the days leading up to it. Beyond our obvious intentions&#8211;reclaiming items that would be wasted or unused, as well as drawing attention to the practices of the promotional and marketing industry&#8211;my team was a living, breathing example of social media outreach, social media collaboration, small group collaboration, and even some ad-hoc practices. We embodied the practices and attitudes we ask our clients to exude, and we did it rather non self-consciously. I am so proud of what this team accomplished that I will probably use this example for years to come. The question now is: What&#8217;s next? The team is in discussion on this, and we are open to listening to the needs of conference attendees everywhere.</p>
<p><a href="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/sorting-resized.jpg"><img class="alignleft size-medium wp-image-14" title="sorting schwag after the haul" src="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/sorting-resized-300x225.jpg" alt="sorting schwag in Turlock, CA" width="300" height="225" /></a><a title="first schwag drop" rel="attachment wp-att-12" href="http://www.michaelliskin.com/blog/archives/flash-philanthropy-and-the-schwaggin-wagon/first-schwag-drop/"> </a></p>
]]></content:encoded>
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		<title>The Schwaggin&#8217; Wagon</title>
		<link>http://www.michaelliskin.com/blog/archives/the-schwaggin-wagon/</link>
		<comments>http://www.michaelliskin.com/blog/archives/the-schwaggin-wagon/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 11:21:19 +0000</pubDate>
		<dc:creator>Michael Liskin</dc:creator>
				<category><![CDATA[Schwag]]></category>
		<category><![CDATA[Schwaggin' Wagon]]></category>
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		<category><![CDATA[web2.0]]></category>

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		<description><![CDATA[

Before you read any further, you might as well find out what The Schwaggin&#8217; Wagon is all about.
It is gratifying to have an idea come to fruition in just a few short days. Were it not for Marjorie Kase of Blogger Reps, David Preciado of Social Rocket, Andy Sternberg of Netzoo, Kyra Reed Author of [...]]]></description>
			<content:encoded><![CDATA[<p><a title="logo-snapshot.png" href="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/logo-snapshot.png"></a></p>
<p style="text-align: center"><a title="logo-snapshot.png" href="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/logo-snapshot.png"><img src="http://www.michaelliskin.com/blog/wp-content/uploads/2008/04/logo-snapshot.png" alt="logo-snapshot.png" /></a></p>
<p>Before you read any further, you might as well find out what <a href="http://schwagginwagon.com">The Schwaggin&#8217; Wagon</a> is all about.</p>
<p>It is gratifying to have an idea come to fruition in just a few short days. Were it not for <a href="http://bloggerreps.com">Marjorie Kase</a> of Blogger Reps, <a href="http://socialrocket.tv">David Preciado</a> of Social Rocket, <a href="http://netzoo.net">Andy Sternberg</a> of Netzoo, <a href="http://kyrareed.com">Kyra Reed</a> Author of <a href="http://blog101book.com">Blog 101 Book</a>, and <a href="http://www.dhartman.com" target="_blank">Daniel Hartman</a> Esq. and others, there is no way <em>the event that is this wagon</em> would be in existence.<span id="more-9"></span></p>
<p>At bottom, this is about preventing quality t-shirts and hats from sitting in conference attendees&#8217; dressers, never to be worn, when they could be warn by those who would use them. Also: Kids. Love. <a href="http://http://en.wikipedia.org/wiki/Swag_(disambiguation)">Schwag</a>. They do. Many of those trinkets, hats and other items will go to <a title="Innerkids.org" href="http://www.innerkids.org">Innerkids.org</a>. In addition, many of the t-shirts and adult-appropriate items will go to <a href="http://www.opgratitude.com" target="_blank">Operation Gratitude</a>, an organization that packs care packages and sends them to U.S. troops overseas.</p>
<p>This journey is also about fun. There will ambiance in this 15-person van. Do you have old Schwag? Yes. Are you an exhibitor who needs to unload last year&#8217;s Schwag to make room for this year&#8217;s Schwaggoriffic goodness? Please contact us.</p>
<p>This journey could, perhaps, be an experiment in social media/public events/new PR as well&#8230;but don&#8217;t tell anyone. I&#8217;ve been known to conduct such experiments, but I cannot confirm or deny a thing.</p>
<p>If you are around <a href="http://http://www.moscone.com/site/do/index">Moscone Center</a> in San Francisco this coming week, for the <a href="http://http://www.moscone.com/site/do/index">O&#8217;Reilly Web 2.0 Conference</a> then please come by the Schwaggin Wagon to say hello.</p>
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