Well that wraps up a meta-live-blogging blog post for another great year for Opportunity Green. Karen, Mike, and the rest of the crew did an amazing job with this conference that has made an impact for not just those in attendance but those around the world following the live blogs and twitter feed. The new products and techniques highlighted over the conference prove that sustainable + eco-friendly + saving our planet can be done in ways that provide tangible financial results. Sure Sloan/MIT told us that 70% of businesses haven’t found a business case yet for such direction– but that was framed as an opportunity, and rightly so. The imagination, entrepreneurship, and forward-thinking conversations were inspiring. We can change the way we do business in this country and in the world. We can also have an impact on our future. Take a look at the blogged content below-the-fold and you might walk away with an action-step or two. And make sure to follow Opp Green as they continue to create more opportunity for action.

There is plenty to be found via Google search, however the following represents many of those who live-blogged the conference. This post was originally a real-time growing list of live-blogging links and twitter info, meant for use during the conference itself.

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Moira Nordholt's Tweetuplift December 2008

Since the inaugural voyage of The Schwaggin Wagon, I’ve been more aware of examples of people using the power of new media to quickly organize and mobilize individuals for brief acts of philanthropy–what I’ve called Flash Philanthropy. Now that the microblogging site, Twitter, has a larger user base, there is a greater potential for ad hoc acts of charitable mobilization that take less and less time to set in motion. Simply put: Twitter gets the word out fast when it’s time to create ad hoc groups based on a shared idea.

Back in the Spring of 2008, six of us organized the wagon project in less than 10 days, and it played out in 72 hours. A few days ago, vegan consultant and cookbook author Moira Nordholt organized her Tweetuplift in less than 48 hours and it played out in two! We used Twitter in the service of our project, whereas Moria used Twitter to organize her project in the first place. How did she gather ten people to give up their time on Christmas day (in order to hand out food and supplies to those in need)? How did she gather them in the pouring rain, with no mandate or preconceived structure, giving less than two days of lead time for anyone to alter their plans? Answer: Twitter–but not just Twitter. Specifically the fact that well-known and well-followed people chose to take up her cause and “re-tweet” her call on Twitter, meaning they re-broadcasted the call for volunteers for which Moira had originally asked. This allowed a wider audience of people to hear about the ad hoc event, and choose to take part. Continue reading →

It is not often that I tell people they “must read” something. Bill McKibben eloquently tells us in this article why it is necessary for us to act now to make sure our governments collaborate on climate change agreements in the next 3 years.

I will say this at the outset– I believe him. I believe the scientist Rajendra Pachauri who McKibben quotes as giving humanity a hard deadline of 2012 — if we do not begin actions to lower emissions before that date, we will set off irrecoverable chain reactions in the environment.

The goal is to roll back our CO2 emissions from 385 to 350ppm (parts per million).

A few of us have just launched a new campaign, 350.org. Its only goal is to spread this number around the world in the next 18 months, via art and music and ruckuses of all kinds, in the hope that it will push those post-Kyoto negotiations in the direction of reality.

If ever there were a time for me to proclaim “this is the paradigmatic example of why social and collaborative media are crucial,” now would be it. If you’ve ever asked, “what’s the point of Web 2.0?”, here is Continue reading →