Well that wraps up a meta-live-blogging blog post for another great year for Opportunity Green. Karen, Mike, and the rest of the crew did an amazing job with this conference that has made an impact for not just those in attendance but those around the world following the live blogs and twitter feed. The new products and techniques highlighted over the conference prove that sustainable + eco-friendly + saving our planet can be done in ways that provide tangible financial results. Sure Sloan/MIT told us that 70% of businesses haven’t found a business case yet for such direction– but that was framed as an opportunity, and rightly so. The imagination, entrepreneurship, and forward-thinking conversations were inspiring. We can change the way we do business in this country and in the world. We can also have an impact on our future. Take a look at the blogged content below-the-fold and you might walk away with an action-step or two. And make sure to follow Opp Green as they continue to create more opportunity for action.
There is plenty to be found via Google search, however the following represents many of those who live-blogged the conference. This post was originally a real-time growing list of live-blogging links and twitter info, meant for use during the conference itself.
follow @oppgreen for official updates and live tweets, also:
@rhetor (me), @EcoTuesday, @pinkyracr, @mcpolls, @ecochickie, @ecofabulous
@greenbusinesses,@organicmania,@sustainablemnds, @YourDailyThread,
@purelightled, @emgollie, @Soaptopia, @TheVectorGroup,@brandonthebuck,
@fayfeeney, @tinochow, @greennurture, @squorange, @envisiongood,
@triplepundit, @Diva_Divine, @ChivasSkinCare, @pdmaLA, @ReelGreenMedia
And for the full Twitter Live Feed of the hashtag #og09: http://bit.ly/og09search
(or you could use http://www.Monitter.com but it’s slow today)
For the Opportunity Green Tweeting archive: click this Twapperkeeper
Please check out the OppGreen Livebloggers of the conference (official):
excerpts:
Story of Stuff creator Annie Leonard and Jonah Sachs of Free Range Studios discuss the importance of storytelling when building your brand. Being authentic, speaking to the core truths and showing the connections were all themes they expounded upon. Leonard and Sachs emphasized that you should not just throw around statistics because that shuts people down – particularly applicable when conveying environmental information. Connecting the dots between statistics and the story behind the numbers is important because it is easy to get bogged down by the details and forget to emphasize how it applies to daily life and emotion. (Justine Suh)
Hopenhagen is: “The hope that in Copenhagen this December – during the United Nations Climate Change Conference – we can build a better future for our planet and a more sustainable way of life (Gaia Dempsey)
I think I speak for everyone in the Covell Center main ballroom when I say Chris Jordan’s photos of the remains of sea birds, killed by the plastic they unwittingly ate, were arresting. Saddening. Maddening. And hopefully, inspiring. (Ben Upham)
Unofficial Livebloggers:
http://yourdailythread.com/2009/11/07/a-photographic-journey-shines-a-light-on-the-pacific-plastic-problem-at-opportunity-green-2009/
http://www.greenwala.com/community/blogs/all/3167-Opportunity-Green-09-day-1?f=true
http://www.greenmaven.com/blog/opportunity-green-conference-this-weekend-in-los-angeles/
Tino Chow’s picture slideshow:
http://www.flickr.com/photos/23015148@N02/sets/72157622754824674/show/
http://www.tinochow.com/blog/2009/11/hopenhagenorg/
http://www.core77.com/blog/events/opportunity_green_conference_first_impressions_15136.asp
http://www.triplepundit.com/2009/11/hopenhagen-the-ultimate-cause-marketing-campaign/
http://thegraffik.co.cc/opportunity-green-conference-first-impressions.htm
http://greennurture.wordpress.com/2009/11/08/day-ii-at-opportunity-green/
earlier:
http://www.triplepundit.com/2009/11/bamboo-utencils-kor-water/
http://greennurture.wordpress.com/2009/11/07/live-from-opportunity-green-at-ucla/
http://www.businessweek.com/innovate/next/archives/2009/11/annie_leonards.html
http://heartofgreen.typepad.com/heart_of_green/2009/10/opportunity-green-2009.html
Twitter Hashtag is #og09

1 comment so far ↓
Hello, thanks for the great quality of publication. I learnt a lot!
Thx
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