Entries Tagged 'websites' ↓

LinkedIn has expanded the capability of their social network by adding collaborative features in the form of nine applications, such as sharing power-point presentations and your blog with one’s colleagues. This is a fantastic expansion and will allow for a richer collaborative experience with business contacts and colleagues, but…

As users we will need tighter and more flexible privacy controls. LinkedIn cannot afford to follow Facebook’s path, which was to expand communicative and collaborative features before the necessary flexibility of privacy settings was in place. Since that time, Facebook has set industry standards with regard to detailed and useful privacy controls–they deserve credit for that.

As LinkedIn rolls out these new features, what will they do to expand controls for grouping one’s contacts, especially insofar as each contact can see one’s particular usage of an application? How will they create finer gradations of privacy within the applications? Continue reading →

It is not often that I tell people they “must read” something. Bill McKibben eloquently tells us in this article why it is necessary for us to act now to make sure our governments collaborate on climate change agreements in the next 3 years.

I will say this at the outset– I believe him. I believe the scientist Rajendra Pachauri who McKibben quotes as giving humanity a hard deadline of 2012 — if we do not begin actions to lower emissions before that date, we will set off irrecoverable chain reactions in the environment.

The goal is to roll back our CO2 emissions from 385 to 350ppm (parts per million).

A few of us have just launched a new campaign, 350.org. Its only goal is to spread this number around the world in the next 18 months, via art and music and ruckuses of all kinds, in the hope that it will push those post-Kyoto negotiations in the direction of reality.

If ever there were a time for me to proclaim “this is the paradigmatic example of why social and collaborative media are crucial,” now would be it. If you’ve ever asked, “what’s the point of Web 2.0?”, here is Continue reading →

When we first created this show, we had visions of promoting it by tapping into the natural fanbase of hackers, geeks, and enthusiasts found all over the Internet. The uber-talented cast–Chris Nickerson, Luke McOmie (Pyr0), and Ryan Jones–have friends far and wide both within the hacker community and beyond. That alone, with almost no effort, was enough to gain fan interest and much press when the show premiered last year. Within a few days we had a wikipedia entry, we were rising up on Digg, and other kinds of social and collaborative media were used to embrace the show, primarily because it struck a nerve with actual security professionals. They are so used to inauthentic portrayals of hacking, that when they find something real, they love it. Continue reading →

Search Engine Optimization. SEO. What is SEO really? How much should you be concerned about all the little tricks? Of course it’s important to be aware of SEO and use it properly, but not to the detriment of creating great content on your site.

SEO could also stand for Simply Effective Outstanding content. So it could be: SEOCON

Let’s look at each of these SEO techniques by David Leonhardt (one of the SEO guys) and see which ones actually require rolling up of sleeves and creating great content:

1. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Okay, that’s a trick. Fine. Will do.

2. Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

This requires creation of great content.

3. Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Does anyone really go to this kind of trouble for SEO? Perhaps. But it’s still not worth your time unless you can easily do it.

4. Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

This requires great content. And, btw, what would we consider to be in the category of “ezine”?

5. First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page.

Okay, neat trick. Thanks David.

6. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

This is a great suggestion. And guess what? It requires great content.

7.  Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

I agreee – to an extent. And guess what? This requires the creation of great content.

8. Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Okay David. Neat trick.

9. Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Yes, but this is contingent on…you guessed it… great content in the first place.

10. Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

Fine. Agreed. Though this will not help you if it points to bad content.

Moral: Content is still … _ _ _ _ !

Freecycle.org is starting to gain more momentum. They are one of a number of online forums that facilitate the exchange of…well…..stuff — keeping all sorts of items out of landfills by providing an opportunity to give it away for free to someone else in your community. It’s a more efficient structure than leaving it on the sidewalk or having a garage sale. My question is… why are they still using Yahoo Groups as their primary means of interaction? This site is in dire need of some Web 2.0.

They are likely on a shoestring budget, therefore if you are willing to help them implement tags and their own online social apparatus, perhaps they would welcome the help.

Other than the obvious Craig’s List, what are your experiences with competitor sites that facilitate the exchange of goods and services? Which ones are most useful?