****Click here for the video: Livestream of the event
Thank you to my panelists, attendees, and Ustream participants for a successful and informative panel!
[Here's the eMarketer chart we discussed showing advertising spending for online video and projections until 2011. I asked my panelists about these projections, and if they thought they'd remain accurate. Considering that advertisers still spend around $65 Billion a year for television ads, $4 Billion in 2011 is a comparatively small piece of the pie, however they thought this was a low estimate. Much of the sentiment from the panel puts these numbers in context--much needed after you've read Paul La Monica's pithy blog post on these numbers. We discussed what was possible for online video despite the comparatively low spending thus far.]
I’m moderating I’ve moderated a panel on the future of online video content, from the perspective of those who are actually creating online content in a professional manner. I created this panel for the premier of a television show I co-created for Tru TV. Rather than go on about my experiences with network television, I thought it more appropriate to look to the future, especially because my primary profession is that of emerging media specialist, not a creator-producer in the entertainment industry.
Thank you to Robert Richman! Rob summed this up quite well in his guest post on Andrew Warner’s Mixergy.com blog. Here are Rob’s conclusions: Continue reading →